This site examines the differences between coated and uncoated paper, groundwood and freesheet paper, an explanation of the coated grade structure (i.e. the grade scale - number ones through number fives), important paper specifications such as brightness, opacity, basis weight, finish (including the differences of the various coated finishes such as gloss, matte, dull, satin, velvet, low glare and soft gloss), stiffness, caliper, smoothness, shade and paper gloss.
Also explained are the differences between Offshore and North American papers, types of paper pricing and factors you should weigh when agreeing to a given paper price and the benefits of recycled paper.
The Paper Expert is a guide for anyone who is involved with the purchasing or specifying of paper for offset lithography or rotogravure printing in the North American market. Whether you are a magazine publisher, a mail order cataloger, a book publisher or a printer, it is my goal that you find this website a helpful resource.